Privacy Policy

Who this applies to

This policy covers the SHL Matchtracker iOS app and its backend service. Matchtracker is an independent app — it is not affiliated with the Swedish Hockey League or any club. It is not directed to children under 13, and we do not knowingly collect personal information from them (see Children's privacy below).

Information we collect

Account & device

• No email, name, phone number, or password. When you first launch the app, it registers a pseudonymous account using randomly generated device identifiers.
• Basic device context: device model, iOS version, and app version — used for compatibility, debugging, and knowing which devices we need to support.
• On-device AI capability (whether your device supports Apple's on-device models), so the app knows which features to enable.
• Your Account ID is visible in Settings so you can reference it in a support request.

Teams & preferences

• The clubs you follow, your favorite team, and your per-team notification level (off, final scores only, or everything).
• Your notification settings.

Push notifications & Live Activities

• Apple push notification tokens (including Live Activity tokens) so we can deliver the goal alerts and live scores you asked for. Tokens are device-scoped and revocable — turning off notifications or deleting your account invalidates them.

Predictions

• Your pick'em entries: the picks you make, when they lock, whether they were right, and the points awarded. Predictions are a free game — there is no money involved and no payment data.

Feedback you send

• When you use Share Feedback in Settings, we store the message, the category you choose, and diagnostic metadata (app version, OS version, device model) so we can reproduce issues.
• Please don't include sensitive personal information in free-text feedback — it's stored as you wrote it.

Usage analytics

• We collect product-usage events — screens viewed and features used — to understand what helps and what doesn't. Events are deliberately coarse: enums, booleans, counts, and durations only. We never send the content of your feedback messages, and there are no advertising identifiers.
• Analytics events are associated with your pseudonymous account ID (not a name or email — we don't have those). Analytics runs only in production builds.
• To monitor the quality of AI recaps, the generated hockey text (match facts in, prose out) is logged to our analytics tool. This content describes hockey games, not you.

We do not collect: your name or email, contacts, location (arena maps are rendered by Apple Maps; we never request your position), health data, payment details (there's nothing to buy), browsing history, or advertising identifiers (IDFA).

How we use information

We use the information above to:

• Provide the app: keep your teams, preferences, and predictions in sync, and show live scores, stats, and standings.
• Deliver the notifications you chose: pregame reminders, goal alerts, final scores, and Live Activity updates for your teams.
• Run the predictions game: lock picks at puck drop, grade them when games finish, and keep your record.
• Improve the app: analyze coarse usage to fix problems and decide what to build next.
• Fix bugs: reproduce issues from feedback reports and their diagnostic metadata.
• Keep the service secure and reliable: prevent abuse, debug issues, and maintain uptime.

We do not use your data for advertising of any kind, and we do not track you across other companies' apps or websites.

How we share information

We share information only as needed to run Matchtracker:

• Apple. Push notifications and Live Activities are delivered through the Apple Push Notification service. Arena maps are rendered by Apple Maps. If you enable Sign-In Sync, your session is stored in your own iCloud (see the next section).
• Analytics provider (PostHog). Processes the coarse product-usage events described above on our behalf. Configured without advertising features.
• Infrastructure providers. Our hosting and database providers store and process data so the service can operate, acting as processors on our behalf.

Match schedules, scores, and statistics shown in the app come from league and public sports-data sources — that data flows to you, and none of your personal data is sent to the league.

We may also disclose information if required by law, to protect our rights or users' safety, or in connection with a business transfer, subject to this policy.

We do not sell your personal information.

iCloud Sign-In Sync (optional)

Because there's no email or password, your account normally lives on one device. If you enable Sync Sign-In via iCloud in Settings, the app stores your account credentials in your personal iCloud key-value storage so a new iPhone or iPad can pick the same account up automatically.

• This data lives in your iCloud, under your Apple Account — not on our servers.
• You can turn it off at any time in Settings; deleting your account clears it.
• Without it, a lost or reset device means the old account cannot be recovered.

Data retention

We keep your information for as long as your account exists. When you delete your account:

• Your account, devices, push tokens, followed teams, and predictions are deleted immediately and permanently — there is no recovery window.
• Operational server logs and feedback reports may persist for a limited period for debugging and abuse prevention, then age out.
• We may retain specific records longer where required to comply with legal obligations or resolve disputes.

Your rights & choices

Depending on where you live (for example the EEA/UK under GDPR), you may have rights to:

• Access the personal data we hold about you and receive a copy of it.
• Correct inaccurate data.
• Delete your data (the “right to be forgotten”).
• Object to or restrict certain processing.

You can exercise these rights by emailing support@lrlnet.se — include the Account ID shown in the app's Settings so we can find your pseudonymous account. We will respond as required by applicable law and won't treat you differently for asking.

Controls you can use any time, without asking us:

• Notifications: per-team levels in the app; system-level permission in iOS Settings.
• iCloud Sign-In Sync: toggle in Settings.
• Delete your account: Settings → Account → Delete Account.

Deleting your account & data

Open the app and go to Settings → Account → Delete Account (or email support@lrlnet.se with your Account ID). Deletion is immediate and permanent: your account, devices, push tokens, followed teams, and predictions are removed, active sessions are invalidated, and any iCloud-synced session is cleared. A fresh account is created if you use the app again.

Security

We protect your information with measures including:

• Encryption in transit (HTTPS/TLS) for all communication with our servers.
• Secure credential storage on your device (iOS Keychain).
• Short-lived, revocable session tokens and access controls on our servers.

No method of transmission or storage is 100% secure, but we work to protect your data and continually improve our safeguards.

International data transfers

We are based in Sweden and primarily process data in the EU/EEA. Some providers may process data in other countries; where required, we use appropriate safeguards (such as standard contractual clauses) for international transfers.

Children's privacy

Matchtracker is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us personal information, contact us at support@lrlnet.se and we will delete it.

Changes to this policy

We may update this policy from time to time. We will revise the “Last updated” date above and, for material changes, provide a more prominent notice (such as in-app). Your continued use of Matchtracker after changes take effect means you accept the updated policy.

Contact us

Questions or requests about your privacy? We read every message.

• SHL Matchtracker
• Email: support@lrlnet.se
• Governing law: Sweden